The message is printed, incorporates augmented reality, integrates in the crossmedia campaign and then is released through the social networks, visualized on smartphones and tablets, and becomes accessible by means of a QR code, then is transmitted as an electronic newsletter, which is immediately reprodued on a personalized landing page…
The Augmented Reality adds to the print-outs a layer with extra information, which is visualized through the computer camera or mobile device. Thus, the visual experience is enriched and the communication channel is boosted.
It is called Crossmedia or multichannel the Communication campaigns that use several channels to deliver the personalized message having into account the recipient’s characteristics ;customized print-outs, forms, SMS, Web-sites for each customer (PURL), Social Networks links with Social Networking Platforms…
