AUGMENTED REALITY PRINTING

Thanks to the Augmented Reality we can develop limitless cognitive experiences from a print-out

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How does it work?

The Augmented Reality combines the real world with the virtual world by means of a computerized process, enriching the visual experience and improving the communication channel. The user dives into a world created by a computer.

Thanks to this technology we can add visual information to the existing reality. For instance, only by focusing the camera on a printed item (book, poster…) a 3D representation, a video, a panoramic image, a game, a questionnaire will appear on the screen…. A computer or a mobile device is needed (cell-phone or tablet) with the right application or software installed.

Within the following years the Augmented Reality will turn into one of the most important sources of information.

Advantages

Augmented Reality:

  • It is a useful communication tool that draws the user’s attention towards such a printed product.
  • It is also useful for the didactic resource that multiplies the didactic capacity in the books as it enriches our messages with spectacular effects as the 3D representation is.
  • It is produced from a marker that at the beginning was a code but now is a printed image, memorized by a computer program.

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